I’m a lover of all things marketing – but if I had to choose a favorite, it would probably be storytelling. I love a good opportunity to throughly get familiar with a subject matter (a product, a person, or a brand) and then be able to paint an intresting story that truly engages and captivates the audence.
Over the last 15 years, I’ve had the fortune to work alongside some of the most talented marketers out there – listening, learning, and observing from various fields of the monstrous marketing machine, including product, communications, and demand gen. I’ve learned that the power of marketing can’t be boxed in. It’s not all about leads, neither is it all about inbound or outbound. The true power of marketing lies in understanding how all the elements work together like clockwork to generate real results.
Creativity is not a nine to five job, it can’t be timed, and it definitely cannot be forced. Great ideas are generated as a result of a clear mind and limitless inspiration. My inspiration comes from art, music, books, travel, and politics, to name a few.